Download Consumer Behavior and Culture: Consequences for Global Marketing and Advertising

Download Consumer Behavior and Culture: Consequences for Global Marketing and Advertising

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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising

Download Consumer Behavior and Culture: Consequences for Global Marketing and Advertising

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About the Author

Marieke de Mooij, Ph.D. (Netherlands), is a consultant in cross-cultural communications, as well as a retired profesora associada of international advertising at the University of Navarra in Spain and visiting professor at several universities across the world. She is the author of several academic publications on the influence of culture on marketing and advertising. She has also authored books on culture and consumer behavior as well as culture and communication theory worldwide.

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Product details

Paperback: 424 pages

Publisher: SAGE Publications, Inc; Second edition (September 29, 2010)

Language: English

ISBN-10: 1412979900

ISBN-13: 978-1412979900

Product Dimensions:

7.3 x 0.7 x 9 inches

Shipping Weight: 1.4 pounds (View shipping rates and policies)

Average Customer Review:

5.0 out of 5 stars

5 customer reviews

Amazon Best Sellers Rank:

#133,644 in Books (See Top 100 in Books)

Great book

Useful in understanding the consumer mindset in different culture.

Book is great! It's everything my teacher said it would be. It has a lot of fun facts and stats to go along with it. The chapters can be somewhat lengthy but are typical for a psychology course

Arrived on time and as promised. Thank you!

Consumer Behavior and Culture-Consequences for Global Marketing and Advertising is a handbook for all global marketers and the researches that did the cross cultural research especially in consumer behavior. As the author, Marieke de Mooij is the fellow of Hofstede, in this book therefore, mostly the Hofstede: Five Dimensions of National Culture is fully explained and utilized. De Mooij tried to explain every aspect in consumer behavior by these dimension, especially individualism vs collectivism, power distance, uncertainty avoidance. For marketers, understand these three dimensions can understand the characteristic of the value, lifestyle and even the attitude towards the objects.This book unlike other consumer behavior textbook, it does not only describe the basic consumer behavior theories and models but also have lots of application and more focus on culture aspects.De Mooij also provides lots of examples and successful cases to illustrate the concept. And some positioning maps are also used especially the country positioning. She has tried to use the map to illustrate the culture feature in different countries, such approaches can help marketers to compare the distance among different countries and learn how to adjust and localize their strategies in specific market.Moreover, the author specific designs some chapters for global marketers. In those chapters, marketers can learn the characteristic of that market customers, and how to base on that unique feature to design the marketing strategies i.e. brand, product and price and advertising strategies i.e. media.For researcher, this is a good book, the author has described the research methodology for culture-comparison, other than that, she has collected lots of secondary data to support the new data, therefore, the knowledge provided is very comprehensive. In every category like clothing, coffee and automobile, she also mentioned some tips for researchers to do research in that specific area. Some limitations of existing research findings are raised, which help the researches to remind some major limitations and the room for future research.Overall speaking, the content is very comprehensive, and the description and analysis are good enough for readers to understand the concepts. Moreover, the main points and the sub points are clearly defined, which bring lots of convenient to the readers.In conclusion, Consumer Behavior and Culture is a handbook for marketers and researchers, and at this moment, there is no other books can substitute it.

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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising PDF

Consumer Behavior and Culture: Consequences for Global Marketing and Advertising PDF

Consumer Behavior and Culture: Consequences for Global Marketing and Advertising PDF

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Free Ebook Nutritional Sciences: From Fundamentals to Food (with Table of Food Composition Booklet)

Free Ebook Nutritional Sciences: From Fundamentals to Food (with Table of Food Composition Booklet)

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Nutritional Sciences: From Fundamentals to Food (with Table of Food Composition Booklet)

Free Ebook Nutritional Sciences: From Fundamentals to Food (with Table of Food Composition Booklet)

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About the Author

Dr. Michelle "Shelley" McGuire teaches in the Department of Food Science and Human Nutrition at Washington State University. She is the author of several published articles, and specializes in the research of understanding of how breastfeeding and lactation influence both maternal and child health and well-being. Recent research has focused on investigating how maternal diet influences milk fat content and, thus, energy intake and fatty acid consumption of the breastfeeding child. Dr. McGuire has been teaching the basic nutrition course for several years and has a strong appreciation of the course, its goals and objectives, and the variety of student needs. This experience coupled with her strong writing and research background has helped her create an exciting and refreshing text for the introductory nutrition course.

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Product details

Hardcover: 736 pages

Publisher: Cengage Learning; 3 edition (January 1, 2012)

Language: English

ISBN-10: 0840058209

ISBN-13: 978-0840058201

Product Dimensions:

8.5 x 1.2 x 10.8 inches

Shipping Weight: 4.3 pounds (View shipping rates and policies)

Average Customer Review:

4.1 out of 5 stars

44 customer reviews

Amazon Best Sellers Rank:

#472,247 in Books (See Top 100 in Books)

Nice presentation of information; easy to understand and apply. Lots of colorful diagrams and pictures. Love the tear out chapter quizzes in the back (caution if you buy the book used,they might have been ripped out). I did find one error in the quizzes: Chapter 12, question 9-the answer should be "b" and the key has "d". Other than that-love it!

I really liked this book. I read 435 pages of it and the class was really fun at wazzu :)

I bought this for a class. The text is well organized and detailed. The book breaks down the details of nutrition making it easy to understand and building from one chapter to the next. I came away from the class with a much better understanding of how I should eat in order to be healthy, how my body uses food and how it reacts to food.

Great bookGreat $25 price when i purchasedLots of info 500+ big pagesGood charts tables and graphs

I purchased this book as part of my doctoral program. It is excellent. Many side articles that are practical. Lots of pix'. Very well presented.

The book arrived in good condition but the Table of Food Composition booklet was missing, even though it's listed as being included on the item title.

Good resource for many things, decent price. I would prefer it without the unnecessary pictures of nude women. :(

A great book if you are wanting to learn about nutritional science. It is outdated, so if you may need to do some research for more current nutritional guidelines.

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Nutritional Sciences: From Fundamentals to Food (with Table of Food Composition Booklet) PDF

Nutritional Sciences: From Fundamentals to Food (with Table of Food Composition Booklet) PDF

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PDF Ebook 1000 Events That Shaped the World - 2008 publication

PDF Ebook 1000 Events That Shaped the World - 2008 publication

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• Published on: 2008
• Binding: Hardcover

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Ebook Free Light & Dark: The Black BondedBy D. M. Fife

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Danny Firoth returns home from a magical, yet deceitful, summer at the White Rock Academy of Illumination, only to be faced with a new terror, high school. However, the woes of the school’s halls are quickly forgotten when Danny is summoned to the high Council of the Elvin Elders in Elsmelda, the capital city of the Elves. Danny learns that being the prophesized savior of the Light, the Mageknight, comes with a fancy new title, and massive new responsibilities. Distraught with trying to meet the requirements of his new station, the loss of his father's Bonded, and the perplexing relationship with his infatuation, Sabrina Drake, Danny is tested even more as a second-year squire.

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• Sales Rank: #1077597 in eBooks
• Published on: 2015-09-13
• Released on: 2015-09-13
• Format: Kindle eBook

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