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From Spark to Finish: Running Your Kickstarter Campaign
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Product details
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Audible Audiobook
Listening Length: 1 hour and 10 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: Maggie Hogarth
Audible.com Release Date: July 25, 2013
Language: English, English
ASIN: B00E58P4NQ
Amazon Best Sellers Rank:
I've backed several Kickstarter projects and considered doing one of my own. There are a lot of guides out there for how to do crowdfunded projects, but I chose this one because I'm familiar with M. C. A. Hogarth's work, from her Three Jaguars webcomic to her science fiction books to her more recent work for children, and I figured she would bring the same level of professionalism to this. I was not disappointed.The chapters of the book are broken up by project phase to cover everything from deciding to try Kickstarter to gathering ideas for backer level rewards all the way to funding and shipping . . . or failing to fund. Along the way is a lot of practical advice (like remember to deduct the cost of this book from your taxes), questions to answer for each chapter to help plan your Kickstarter, a checklist and the end -- and appearances from the Three Jaguars.I would definitely recommend this book to anyone who is contemplating running a crowdfunded campaign and who would like straightforward guidance on how to do that, from start to finish.
I know the author's (cartoon) work from her LiveJournal and watched with interest as she ran several wildly successful Kickstarter campaigns. This book gives the inside scoop, what to do, how to do it, general enough to apply to many fields (for example I do music, rather than art or writing, which are the author's specialties) specific enough to give me actual direction rather than just cheerleading.It makes a Kickstarter campaign seem like something I can do if I'm willing to put in the work (don't get confused about that--it will be work, before, during and after) rather than a pie-in-the-sky, some-people-win-the-lottery dream.
The author does a great job of walking you through the whole process!Encouraging and energetic with practical tips and action items.Recommended!
I'd been wondering how running a Kickstarter campaign would work.I'd decided to do one to fund my next novel after the small press I was working with had some problems. This answered all the questions I had--including one my accountant wasn't able to answer off the top of his head. Apparently Kickstarter campaigns count as income for tax purposes.I'll see what I think after running the campaign.
This was quickly mailed to me and was very useful for my business plans. M.C.A. Hogarth is concise and articulate, providing a lot of help and insight into the Kickstarter success curve. I am very interested in buying more of her products.
I picked up this guide knowing Hogarth had run successful Kickstarter campaigns and understood crowdfunding, so I expected to receive solid information based on experience. I was not disappointed! Hogarth writes with clear enthusiasm for the process and the results, and balances that enthusiasm well with facts, checklists, and realistic expectations.
An extremely intuitive and helpful novel on working with Kickstarters, which keeps it quick, clear and concise. Unlike some books that try to prep you with 500page essays, this keeps it quick and easy.
I have been considering using Kickstarter to help get funding for several of my projects for some time now, but I did not know where to begin. This book has helped clear up all the mist, answering questions that I did not even know I had. Now I can begin planningThe comic style illustrations and voice used lightened the mood, delivering the information in a way that made it easy to understand, and has made me eager to begin. Bear in mind, I am a horrible introvert often accused of hermitism, and have some rather large social anxiety, so getting me excited to expose my tender self is quite the feat.The information is delivered in sections, and each provides a checklist of sorts at the end. I find that exceedingly helpful.I very much recommend this title for yourself, or the entrepreneur in your family.
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